S.M.A.R.T. Goals for Working Moms

In March 2014, I introduced S.M.A.R.T. goals to the blog, citing both personal and professional dreams for the year, and wouldn’t you know, 2014 took off with a mind of its own and my goals (and a good portion of my life!) went to the wayside or catapulted me to new and challenging terrain that I hadn’t in the least bit expected.

Now that 2014 is behind me (praise Jesus!), I’m refocusing my energies and recharging my passions for what I am hopeful will be a fabulous 2015. S.M.A.R.T. goals can be applied to just about anything and anyone, but today I’m going to dig into S.M.A.R.T. goals for working moms. Given the many hats we wear, any opportunity to clearly direct our intentions personally, professionally and for our families is an opportunity to bring order, peace and insight to the chaos of daily life.

S.M.A.R.T. Goals for Working Moms

Let’s remind ourselves what a S.M.A.R.T. goal is:






Here are some examples of personal S.M.A.R.T. goals for working moms:

– I will go to the gym for 30 minutes three times a week.

- I will set aside 15 minutes each morning to read my devotional.

- I will schedule 1 ladies night out each month.

Here are some examples of professional S.M.A.R.T. goals for working moms:

- I will commit to responding to incoming emails within 24 hours.

- I will bring 5 new clients into my business each month.

- I will sponsor 1 charity event each quarter.

Here are some examples of family S.M.A.R.T. goals for working moms:

- I will put my phone on vibrate and up in my office from 5PM – 8PM each day.

- We will eat dinner as a family 4 nights a week.

- I will be home between 5:30PM-6:00PM every evening.

S.M.A.R.T. Goals for Working Moms

What is the relevance of these types of goals in your life?

For the personal goals, you’re committing to better time-management that will result in improved self-care. You are diligently scheduling time for yourself instead of leaving it to last minute adventures or a more general “I need to take more time for me in 2015.”

For the professional goals, you’re committing to quality and consistent engagement in your market, bringing in new business with specific efforts to improve service quality, become more involved in your community, and seek new opportunities. You’ve detailed a clear direction for your business instead of “I plan to increase my income in 2015.” How?

For the family goals, instead of telling your children “I promise to spend more time with you in 2015,” you are showing them exactly what you plan to do to carve out more quality time with the important people in your life. A good point here is the relevancy and attainability of these goals. It would be delightful to have dinner together as a family every night, but reality dictates that someone may have practice, a business dinner, something…at least some of the time. Instead of setting a goal destined for failure and frustration, set a reasonable goal that you can achieve. “I might not be able to do family dinner 7 nights a week, but I can commit to 4 nights a week.”

What are you hoping for this New Year? Where can you improve your life as a working mom? Take some time to jot down 5 S.M.A.R.T. goals for 2015. Put them somewhere you can see them daily and immediately work to actualize them. Share them with a family member or business partner so that they can hold you accountable. Here are a few S.M.A.R.T. goals I’m setting for myself in 2015:

- I commit to reading 2 books to my children every night before bed.

- I will aim to secure 3 full-service social media design clients for The Hampton Roads Creative this year.

- I commit to getting a babysitter one day a month just because I need me time. This time will be reserved for social time. No work!

- Modern Femme Photography commits to donating 1 session each quarter to a woman in need of some pampering and self-assurance.

- The Studio Hampton Roads will introduce 1 new potential studio use to the community each month.

My long-term S.M.A.R.T. goal that is the motivation for everything I do as a working mom? I will be the mother who meets her kids as they get off of the bus every day after school. The boys will go to school in two years, so I have that time to work harder and stronger to achieve that important life goal. What is your life goal?


This is my year!


  1. says

    Hi Katy,

    I found your post on the Mommy Monday link up. Nice to meet you!

    Thanks for sharing these tips. I’ve made similar goals like this. The only thing is I like to keep a smaller list. I’ve tried a long list of things to achieve but felt bad after I didn’t reach them.

    So, I break it down to quarterly goals and it’s worked out for me. I’m challenging myself this year so who knows how it’ll go a couple months from now :).

    Thanks for sharing! Here’s to a great 2015!

    • says

      Absolutely. I think a smaller list is smart and realistic! I like to review/adjust my goals at the end of each quarter so that I have a smaller window to review on a regular basis. Things change so quickly!

  2. Jane(Limeade Gal) says

    Hi Katy!
    Thank you so much for this! I am determined to get order in my life this year ( I guess that is my long term goal). I am not familiar with S.M.A.R.T. Goals, I like this process! I am currently working on my goals, this process makes it much simpler.
    Happy New Year & thank you for all you do to help us working moms.

    • says

      I’m so glad they are helping you Jane!! Happy New Year and cheers to what I am sure will be a fabulous year for you! Keep me updated as to your progress with your S.M.A.R.T. goals!

    • says

      Thanks Echo!!!!!! I really truly go confidently praying that 2015 is the year that everything comes to fruition and I leap into this new normal. I can’t wait to see what the year holds!

  3. says

    Love the process Katy! I definitely need to finish getting my goals for 2015 together so that I can get started :) So many ideas, so little time lol.

  4. says

    I really loved your post, as a full time working mom to two girls time really is everything. Especially since my husband doesn’t get home until after 8pm most nights. The idea of the SMART goals really struck a chord with me, and reading through your post, it helped to see “I will commit” and “I will” instead of just “I want to”, it shows a lot more commitment and brings it home more. I need to keep this in mind throughout the year as things come up. I also like how these are hard and fast goals, not just dreams that you wish one day to come true, but true steps which are what goals really should be. Thank you for posting this, and for inspiring me to set “goals” and not just resolutions this year!

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