Why are Quality Product Photos Important to my Business?
There are a lot of factors that impact your sales success (or failure). Just like the right strategy and mix of medias can propel sales forward, most marketing mistakes are closely intertwined and can often work against each other to create a rapidly downward spiral. Often, new business owners overlook the power of their product photos when considering market strategy.
Today’s world is visually driven by the real-time access that social media provides. The good news is that great images get a lot more love these days. The bad news is that it’s made us a bit complacent when it comes to quality. Not everyone is a pro, and seeing blurry or poorly exposed photos in our news feeds has become a regular occurrence. The result has been small business owners that underestimate the importance of consistent, high quality product photos. Many make do with poor images straight from their camera phones (you can get good images on your phone!) and few take advantage of the massive range of editing software available.
Overlooking the power of your shop’s visual draw is a huge mistake. In a visually motivated society, a certain level of complacency has desensitized our eyes and we often find ourselves aimlessly scrolling through images until something truly powerful catches our attention. The“Well, that’s good enough, it doesn’t have to be perfect.” response to mediocre images most likely means that your product photos are getting lost in a churning sea of visual garbage that your market blindly scrolls past instead of clicking through to purchase.
We live in a world of options. Gone are the local general stores as the only source of food and supplies. These days you can quite literally order something from any corner of the globe with a few clicks or swipes on a computer or phone. The availability of endless options is overwhelming for consumers. Most will gravitate towards the easy button, which typically factors in two key markers. 1. Ease of Website Navigation (More on that later!) and 2. Stellar Product Photos. You have one chance to grab their attention, and even less than that to keep it. All of the factors need to play to your success, not your demise. And that means your product photos should be impeccably styled, consistently clear and properly presented to your marketplace.
How Do You Improve Product Photos?
1. Simple Presentation: Make sure your images highlight your wares. Remove distractions and design a simple layout that makes your product the star! Use simple backdrops and keep product photos tight and clean, avoiding background furniture, people or other elements that do not directly correlate to your market or highlight your product. If your images show your product in use by clients, make sure your background is staged, clean and devoid of the busy of life (i.e. piles of bills, food out, laundry, fridge covered in magnets). You want your buyers looking at one thing. Your product. Don’t tempt them to look away.
2. Consistent Styling: Your product photos should present as a body of work. This means that each product should be photographed similarly. If your product photos are laid out in an Etsy shop, and their design and presentation differ considerably, your buyer will spend more time (even subconsciously) contemplating the differences. The end result may be poor decision-making or confusion, because the styling has become a stumbling block instead of a showcase. Use the same set up for each product, edit them consistently and make sure the images compliment each other instead of competing with each other. The last thing you want to do with your business is to create an environment where you are competing against yourself!
3. In-Focus: Blurry photos belong in one place. The trash. That may sound harsh, but you’ll be much happier when you throw away poor product photos and take the extra time to create stellar product photos. Out-of-focus images send a few messages to potential buyers. You don’t take your business seriously, you don’t know what you’re doing and you don’t care enough about me to present your product in a way that I can clearly see…just to name a few. None of those thoughts are encouraging click-throughs. Show value to your audience by taking care to make their visit to your shop as enjoyable as possible, which means they can look at your images with ease, clearly understanding your talent and services, and properly interpreting whether it meets their need.
4. Properly Exposed: Admittedly, there is a bit of a learning curve here, but this is important! If your product photos are overexposed (too bright) or underexposed (too dark), then your prospective buyer can’t see all of the details. They have to work harder to visualize your product in their hands. Like we mentioned before, don’t make them work hard to consider purchasing your services. Whether you invest in professional help or explore today’s popular editing software, make sure your final product photos are well-balanced and properly exposed.