Social Media Scheduling 101: The Basics

Why is social media scheduling important? 

Today’s culture, both personally and professionally, is driven by real time transparency. There are any of a million ways that we can interact with the world and share our life journeys, which has been the doorway to maintaining friendships, keeping family from afar close and celebrating life with like-minded individuals. But on the other hand, every time that phone blips that a new message has popped up, we’re driven by madness to look. It’s exhausting!!!! And ultimately incredibly time consuming. As a small business owner, the drive to build a following can be intoxicating and the pressure to be available to your clients 24/7 is crippling. How do you actually “do” your business if you’re always distracted by social media? Social media scheduling is the very best way to continue to curate and share content with your audience, while allowing yourself to focus on higher priorities in your personal and professional life.

If I schedule social media am I lying to my followers by “pretending” to be online when I’m not?

Any way that you can automate your workflow to save time and develop a routine, you are being true to yourself, your clients and most importantly, your family. The key is to appear to be accessible during high traffic times, but not actually be sitting there glued to your phone or computer hanging on every word uttered to the social media gods. Social media scheduling allows us to cater to multiple audiences at their individual peek times, gives us the opportunity to stay active and engaged while on the go and makes sure we have time to focus on what really counts.

Social Media Scheduling | The Very Basics

Where do I start?

I have two go-to programs that can work for even the most basic new learners (and have lots of advanced features for those in the know). And bonus…they’re FREE! What we’re moving towards is organized strategy. Social media scheduling allows you to develop a marketing strategy for your business and then execute it. You simple couldn’t do that properly on the fly and would get lost in the weeds. These next two tools can help put you on the path to a social media presence that translates to growth and long-term sustainability.

If you’re just digging into the social media behemoth, let’s put a simple tool to work for you while you get your bearings. Similar to how Instagram can cross post to Twitter and Facebook, Friends + Me can take your Google Plus posts and push them to several other platforms. I personally post to Google + and it carries over to Facebook, Twitter and LinkedIn. One action = 4 social media networks.

I’ll admit, this tool can be visually tricky and take a little getting used to if you’re heavy handed with links and tags. Once you get comfortable with how your posts will appear in the different feeds, you’ll tailor your original content to work across the board. It’s a fantastic way to save time by not having to manually cross-pollinate your content to each and every platform individually. It’s a great way for new learners to “phone it in” while you up your social media knowledge and a stellar way for a seasoned social media vet to knock out a task list for simple content shares.

fplus

Hootsuite is the other tool I rely heavily on. In short, it’s a one-stop shop for me to manage all of my profiles on the various platforms that I use. In its most basic form, I schedule all Twitter activity (content sharing) in here or via their Hootlet (content curating).  I can tell you it’s really the Hootlet that is life changing. This little plugin is ridiculously awesome. It allows me to wrap up items of interest in a nice little box with a beautiful little bow instantly and schedule directly from my point of interest. I can open it up from any source and schedule a tweet/share from any of my accounts instantaneously without having to copy/paste links or images into Hootsuite itself. That save of a few clicks is amazing!!!

hootlet

Here’s a snap shot of my actual Hootsuite dashboard (Don’t freak out! I have a million accounts!):
hootsuite
I am able to jump in between accounts and platforms with the click of a tab, and I can schedule posts from the top bar to any of my accounts with just a few clicks. Admittedly, I pay for the Pro version because I work the account with my business partner and I am in love with the bulk tweet upload feature (I can schedule 350 tweets at once just by uploading a simple Excel file!). Instead of having 15 different internet tabs open for each of my feeds and profiles, I can have one program open that allows me to move among them without having to constantly sign in and out depending on which profile I want to use. Again, the goal is to save time by reducing clicks and hops all over the internet and to streamline your visibility to the information that matters most to you. Here are the profiles my business partner and I manage either completely or to some degree on Hootsuite:

 

- Twitter (8 different profiles)
- Google Plus (2 business profiles)
- Facebook (4 business pages and 1 personal profile)
- Facebook groups (2 community groups)
- Instagram (3 profiles)
- Stumble Upon (1 profile)
- LinkedIn (1 profile)

 

Can you imagine if I had to sign in and out of each of these accounts at various parts of my day in order to engage on all platforms?

 

So. How does this ultimately save time? Have I just traded time spent manually posting for time spent scheduling automation? The key here is to carve out time and stick to it. Don’t be scheduling all day! It defeats the purpose. Here are some quick rules to keep in mind:

  • Set a specific day each week (or even an hour each morning/night if that’s better for you) that is devoted to scheduling the next weeks’/days’ tweets/posts/etc. Make that a calendar time in your routine. Stick to it! I do all of my scheduling first thing in the morning. That way my social media profiles are working in the background while I am completing my normal business day and any activity can just be responsive.
  • Commit to a time each evening that the phone/computer gets put away. For example, clients at The Studio now know that our business booking hours are Monday – Friday from 8AM – 5PM. If they email us during that time, they expect a response. But if they email outside of that time, they know they’ll hear from us during the next business day. We’ve educated them and we’re training ourselves. Now, when that email dings with a new inquiry, I don’t look at it if it’s after hours. They know, and I know it will be there tomorrow.
  • Give yourself a break! Cut yourself some slack! It’s ok to take a break from time to time on social media. It’s ok to not post every meal, every night out, every stylish outfit. Let go of the pressure to perform. Focus on enjoying the interactions with people and sharing your heart. You’ll find it not only comes more naturally, but more purposefully. Be IN your life. 

Pin this to your Small Business Tips & Tricks Board or your Blogging Resources Board! Don’t have one? Follow me!

Did you like this post? Check out How to Create Hyper-Linked Email Signatures in Gmail!

gmail

 

Comments

  1. says

    Katy,

    I recently upgraded to HSP and was actually in the process of setting up my streams for social listening as I saw your post so I figured I should probably read it! Still learning the ropes but I think I’m starting to get the hang of it– but I need the sequel to this post! A.P. social scheduling, please! =)

    Brittany

Leave a Reply to Katy Blevins Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>